Mailing Lists, InstaFreebie, and marketing

Merry Christmas and Happy New Year all!

I’ve been having a wonderful Christmas season. And the best present I’ve gotten (beside the lovely notebook and galaxy-themed earrings) are my new subscribers!

I currently have 430 subscribers on my email list. 430! And we haven’t even gotten to the several give-aways I’ve signed up to do in January. I’m amazed and so so happy 🙂

It begins with InstaFreebie, a site where you can upload your book, and anyone with the link can download it to their email. There’s a fair bit of customization- how many downloads you allow, the file types, or whether or not they can join your newsletter. For one of the paying plans you can make it mandatory to sign up for your newsletter before you can download it.

I was a little hesitant about this, not wanting to force anyone on the newsletter if they just wanted to read Larkspur– but if it was presented as an option, it was just a little checkmark underneath the space to type in your email. And you and I both know that no one ever checks the little checkmark. Other authors also told me to make it mandatory- after all, there’s an unsubscribe button, so folk can always leave if they really don’t want to  stay.

So I went ahead and made it mandatory, then signed up for every insta-freebie give-away group thingy I could find. One or two now in late December, and like 5 in January-February.

Best decision ever. Last week I had 26 subscribers and never sent an email. Now I have a few hundred, might get to a few thousand, and plan to send stuff out on a monthly or so basis. Info, tidbits, other books in similar genres that look awesome. Should be super fun!

(Oh, and I’m still doing newsletter swaps! I had to retweak some of the wording on the google form, but that will be back soon as well).

I think I’m going to go and make instafreebie a more permanent part of my marketing and mailing list. I’m going to take down the sendinblue sign-up page up in the menu and in the book, and make the instafreebie link the main one to get to my newsletter. Also going to bump Larkspur back up  to 99cents on the ebook sites. And then I need to write a few more shorter works to offer as alternatives on insta-freebie if folk don’t want Larkspur and would rather something else.

Plus Delphinium, and the wiki, and The Wolf Within, and learning how to use my drawing tablet to make ever better covers

EDIT: I lied. Just bumped up Larkspur on B&N and Kobo. I’ll email Amazon about it when they change their prices. From now on my books will only be free through Instafreebie and my newsletter (which now has a nifty page up in the menu). You can, of course, always just sign up, get the book, and unsubscribe  😉

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s