26 to 3000 subscribers in two months

I’m going to hit 3000 subscribers to my newsletter today. I’m at ~2900 and expecting a few hundred from a promo in an email soon So I thought I would share how I did it.

First of all join InstaFreebie: https://instafreebie.com?invite_code=acE1gC9YIa
It’s a site where you set up your book for download via email. People get a mobi, epub, or pdf sent to them in exchange for their email. This is great for writers and readers of all kinds.

The second thing you do it go to Pricing and click the Plus Plan. You get 30 days free from Instafreebie to try it out so it’s entirely worth it. With the Plus plan (it’s $20 a month after the first month) you can make it mandatory to join your mailing list in exchange for a book (as opposed to there being a little check to opt-in, and we all know no one ever clicks the little check when signing up for things). I was a little hesitant about this at first, but well, they can always unsubscribe later on if they just wanted the book (mention this in your newsletter! Some folk will mark as spam no matter what though).

The link you want to give out has the word ‘free’ in it- https://www.instafreebie.com/free/ NOT https://www.instafreebie.com/book/

Third: Use Facebook. Yes, I’m serious. There are a ton of facebook groups and pages for authors working together to exchange newsletters, promos, and to help each other out.

There’s InstaFreebie Promos: https://www.facebook.com/groups/instafreebiepromos/?ref=br_rs

FreebieFriday on Instafreebie: https://www.facebook.com/groups/578910405624973/?ref=br_rs

InstaFreebie Push: https://www.facebook.com/groups/674062869429630/?ref=br_rs

InstaFreebie Share Group: https://www.facebook.com/groups/instafreebiebooksharegroup/?ref=br_rs

And there are also groups devoted to specific genres.

Then join as many promos as you are qualified to join. Some are free, for others you may need to pay in, many are divided by genre. These are mostly everyone-pitches-in promos, so all those that joined in all spread the word to their newsletter/mailing list/blog/social media.

You can also join Newsletter Swap: http://newsletterswap.com/ and set up your book there, asking others to send your book out to their people (if you’re still growing your list, it isn’t mandatory to actually swap). It lets you put in any store link you want, including Instafreebie.

You’ll collect the emails on InstaFreebie (unless you use Mailchimp, integration with MC is also part of the $20 plan). You can download them as a CSV. They’re broken up into Subscribers and Unverified (need to download them as separate CSV files), the latter being that IF couldn’t send them your book. I put both into my list and find that most of the ‘unverified emails’ do work.

(The Pro plan at $50 a month isn’t worth it, imo. You get to use more pen-names, and change the color of the ‘Claim’ button).

Doing this I went from 26 subscribers in December to almost 3000 today. I have about a1/3rd open rate, and I’ve grown a team of 50 ARC and beta readers 

(Oh, and if you want to join my mailing list, pop over to this page and grab a copy of Larkspur! https://vmjaskiernia.com/newsletter-and-free-books/ )

Happy list building!

2017 plans

Ok, Larkspur is officially back at 99¢ on all platforms. This is after having the best month ever for free downloads- I’m at 1465 downloads on Amazon alone (not counting the B&N/Kobo downloads, or the ~700 insta-freebie downloads). That’s an astounding number of people potentially reading my work. I’m actually a little intimidated, but super excited for (hopefully) some new reviews in the coming weeks.
I thought since Larkspur will now be free from Instafreebie in return for signing up to my newsletter, I’d better make it a buck everywhere else. I’m also planning on a few stand-alone stories that will be on the instafreebie mailing list page for free, but cost money on Amazon and everywhere else.
Now will that be worth it? Am I going to go from over 20 downloads a day to nothing because of the cost of a candy-bar? I don’t know. Likely it’ll drop significantly. Maybe I should have waited until this freebie rush ended, but maybe it’ll be better with all the eyes on it?

It’s been really fun though. I’m loving taking a forward approach with marketing and getting new eyes on my stuff.

As 2016 is wrapping up I’m working on big plans for 2017. Delphinium will be out, and those on my newsletter will get an Advanced Reader Copy (it’ll be the same edition I send to my beta readers, so there may be small issues and some changes between it and the final edition, but nothing super major), and I want those stand-alone books done too. I want to sketch out and get a good chunk of The Wolf Within done, not to mention start (and finish?) Aconitella, the third book in The Larkspur Series.
Yes, I know it’s a lot of work, far more than I’ve managed to do before, but I’m feeling good. A lot of my symptoms and issues with depression and OCD are getting under control. I changed my diet, I’m (trying to) remember my meds.. I know I’ll still have bad days, maybe a bad week here or there, but if I feel as good as I do today, I think I can make writing more of a proper full-time ‘sit down and work’ thing.
So yes- Happy New Year to all, I hope you meet your goals and plans. I’m being a  bit ambitious, but if I even get half of what I want done I’ll be pleased. And I hope you all will be too.

Mailing Lists, InstaFreebie, and marketing

Merry Christmas and Happy New Year all!

I’ve been having a wonderful Christmas season. And the best present I’ve gotten (beside the lovely notebook and galaxy-themed earrings) are my new subscribers!

I currently have 430 subscribers on my email list. 430! And we haven’t even gotten to the several give-aways I’ve signed up to do in January. I’m amazed and so so happy 🙂

It begins with InstaFreebie, a site where you can upload your book, and anyone with the link can download it to their email. There’s a fair bit of customization- how many downloads you allow, the file types, or whether or not they can join your newsletter. For one of the paying plans you can make it mandatory to sign up for your newsletter before you can download it.

I was a little hesitant about this, not wanting to force anyone on the newsletter if they just wanted to read Larkspur– but if it was presented as an option, it was just a little checkmark underneath the space to type in your email. And you and I both know that no one ever checks the little checkmark. Other authors also told me to make it mandatory- after all, there’s an unsubscribe button, so folk can always leave if they really don’t want to  stay.

So I went ahead and made it mandatory, then signed up for every insta-freebie give-away group thingy I could find. One or two now in late December, and like 5 in January-February.

Best decision ever. Last week I had 26 subscribers and never sent an email. Now I have a few hundred, might get to a few thousand, and plan to send stuff out on a monthly or so basis. Info, tidbits, other books in similar genres that look awesome. Should be super fun!

(Oh, and I’m still doing newsletter swaps! I had to retweak some of the wording on the google form, but that will be back soon as well).

I think I’m going to go and make instafreebie a more permanent part of my marketing and mailing list. I’m going to take down the sendinblue sign-up page up in the menu and in the book, and make the instafreebie link the main one to get to my newsletter. Also going to bump Larkspur back up  to 99cents on the ebook sites. And then I need to write a few more shorter works to offer as alternatives on insta-freebie if folk don’t want Larkspur and would rather something else.

Plus Delphinium, and the wiki, and The Wolf Within, and learning how to use my drawing tablet to make ever better covers

EDIT: I lied. Just bumped up Larkspur on B&N and Kobo. I’ll email Amazon about it when they change their prices. From now on my books will only be free through Instafreebie and my newsletter (which now has a nifty page up in the menu). You can, of course, always just sign up, get the book, and unsubscribe  😉

Digital Book Today!

I made my first paid marketing decision. For the next two weeks Larkspur will be on Digital Book Today’s romance page – http://digitalbooktoday.com/romance/ Hopefully it’ll bump it back up to a more steady flow of sales. If not that, the release of Delphinium should help.

I am writing Delphinium, slower than I’d hoped, but it is on its way. So far I still think I can hit the scheduled release date. Have a fair amount of homework to do today as well, so I’ll be busy with one or the other.

Examiner.com’s spotlit indie book: Larkspur!

I received an email this morning that Larkspur will be examiner.com’s spotlit indie book this Friday! You should be able to find it here, http://www.examiner.com/topic/indie-books, though as it is Tuesday my book won’t be there yet. I’ll edit with a direct link when it goes live.

I have been super excited and happy ever since I published Larkspur. People seem to like it, and it averages 4.3 stars right now on Amazon 🙂 I’m getting the outline done for Spadille, along with the scraps and few raw paragraphs I have already written. School’s getting a bit in the way, and I won’t be able to start my Elegant Darkness review series as soon as I’d hoped (though, I did sign up to Goodreads, I might be able to review some darker works I’ve already read there and cross-post).

My interview with Tellest will be live at midnight tonight, I’ll edit in the link for that as well when I can.

Thank you everyone who has bought or downloaded my book, and helped/encouraged me while I was finishing it, and now dealing with it being a ‘real book.’ Remember to sign up for the email list if you want extras or early snippets, and if you have read and liked the book- please leave a review!

Hope everyone’s having an awesome day!